Lenskart Bitz Series
Inspired by the idea of fantasy, imagination, and self-expression, the Bitz Series by Lenskart transforms everyday eyewear into a customizable experience.
Each frame features a built-in magnetic system, allowing users to attach and swap collectible charms effortlessly — creating endless combinations that can be refreshed daily.
Each frame features a built-in magnetic system, allowing users to attach and swap collectible charms effortlessly — creating endless combinations that can be refreshed daily.
For this project, I led the complete end-to-end CGI production. Crafting 5 eyewear designs, 8 collectible charms, and the final product film entirely from scratch, from 3D modeling and texturing to animation, VFX, editing, and final delivery.
In addition to the fully CGI product visuals, I also integrated VFX into selected live-action footage, including a hero shot where the model rotates while the charms seamlessly transform on the eyewear, showcasing how users can refresh their style every day.
Client
Lenskart Singapore
Direction & Motion Design
Gavin Sew
Gavin Sew
Music
Spring in My Step by Rex Banner
Spring in My Step by Rex Banner